FREE SHIPPING OVER $20
THE BIOLOGIST: 0011 - EMBRACING THE AURA
MARCH 28 2025
Welcome to THE BIOLOGIST, your weekly dose of inspiration at the intersection of fragrance and culture.
EMBRACING THE AURA
This week, we’re diving into how the presence of certain elements in our environment can change the atmosphere and energy around us. Whether it’s the flowers blooming, colors, textures or the objects we choose to surround ourselves with, the aura we create has a profound impact on how we feel and experience the world.
FUNCTION: CREATING A SENSE OF PLACE WITH SCENT
Have you ever entered a room and immediately felt a shift in the energy around you? It’s very likely that scent played a huge part. The subtle yet powerful influence of fragrance is a key component in shaping the aura of any environment, whether it's invoking a sense of calm, enhancing focus, or sparking joy. The right scent can instantly transform a space, setting the tone for how we feel and interact within it.
Take Jasmine, known for its rich, sweet, and slightly exotic fragrance, which is deeply relaxing and uplifting—ideal for reducing stress. This is the centerpiece of our #1 best-selling scent JOY.
Meanwhile, citrus or mint can energize a space, making it perfect for social gatherings. When combined with elements like music, lighting, decor, and the people within it, the space transcends its physical boundaries, creating a dynamic aura that influences the mood and energy of everyone present. Get citrus-forward energy in IMMUNITY.
TRANSPORT: ENERGY THROUGH ENVIRONMENTS
A change of scenery can offer more than just a visual shift—it can envelop you in a completely different aura, one defined by the scents that fill the air. Whether walking through a bustling market or standing amidst blooming gardens, scent can transform the experience, shaping our perception of a place and influencing our emotions in profound ways. Here are a few places to visit for a full vibe shift:
-
Keukenhof Gardens (Netherlands): Known for its vibrant tulip fields, the air is thick with the sweet, earthy aroma of millions of flowers in bloom. This fragrant backdrop evokes feelings of renewal and hope, infusing the entire garden with a light, uplifting energy that mirrors the promise of spring.
-
Marrakech’s Souks (Morocco): The bustling marketplace is a sensory adventure where the air is rich with the warm, spicy scent of cinnamon, cumin, and other exotic spices. This heady mix creates an aura of mystery and wonder, transporting visitors into a vibrant, timeless world where every turn offers new discoveries. (Try DEEP for a similarly exotic cinnamon experience or MYSTERY to be whisked away by the mystical essence of cade smoke.)
-
Kyoto’s Arashiyama Bamboo Grove (Japan): As you walk through the towering bamboo stalks, the scent of the cool, damp earth mixes with the fresh, crisp air, creating a serene and tranquil atmosphere. The scent here carries an aura of peace and quietude, inviting reflection and mindfulness as the gentle breeze rustles through the bamboo leaves.
These kinds of aromatic experiences can be accessed in small doses even if you’re not traveling, powered by functional fragrances.
BOND: ART AND AURA - THE SENSES MEET THE CREATIVE
The aura of artwork is no longer confined to its physical presence in a specific place and time. Immersive art experiences are redefining the concept of aura by engaging multiple senses - sight, sound, touch - transforming the viewer into an active participant rather than a passive observer.
TeamLab’s Borderless exhibit in Tokyo, the entire space becomes a dynamic, fluid environment, where digital projections shift and evolve in real time, responding to movement and interaction. The works don’t just hang on a wall or sit on a pedestal; they envelop you, creating a sense of living, breathing art that constantly evolves. The aura of these pieces is not tied to a singular moment but exists in the continuous interaction between the artwork and the viewer, transcending traditional notions of space and time.
The experience of walking through a space like Borderless isn’t just about viewing art—it’s about feeling the artwork, being surrounded by it, and becoming part of its ever-changing existence. The aura is a collective, shared experience, shaped by the interaction of space, movement, and light.
Until next week, let the aura around you guide your senses.
